Email marketing includes emailing a customer list acquired through a website sign-up form as well as direct marketing to cold leads.

While most visitors to a website won’t make an immediate purchase, it is good practice to get them to sign up to regular updates so that you can continue to keep them engaged in your product or service and then eventually convert them into a customer. An email list is higher value to a business than social media followers as it is your platform and not owned by the social media platforms.

Direct email marketing is one of the most efficient forms of digital marketing. While often leads will be cold from the start, the use of a well constructed and executed sales funnel can turn cold leads into warm leads and then to customers.

London Digital Marketing Consultancy

Setting Up & Running Mailchimp Campaigns

 

 

Mailchimp is one of the most widely used email clients for sending newsletters to a mailing list. We set up your account and create engaging emails to send out to your subscribers. We also analyse email open rates and unsubscriber counts in order to optimise the newsletter content.

 

We research the best demographics to target based on your industry and customer profile, then create a sales funnel and a series of prospecting emails to be sent out as part of your campaign. Prospecting emails need to be informative and useful as well as introducing your brand so this involves creating content to incorporate into the emails.

Prospecting Campaigns To Potential Customers

Prospecting Campaigns To Potential Customers

We research the best demographics to target based on your industry and customer profile, then create a sales funnel and a series of prospecting emails to be sent out as part of your campaign. Prospecting emails need to be informative and useful as well as introducing your brand so this involves creating content to incorporate into the emails.

Automated Emails

 

Automated emails (also known as transactional emails) are used when sending confirmation emails to new sign ups to newsletters, reminders to complete an order, new order confirmations to you and the customer and other processes that can be automated. We set up your automated emailing as well as construct the emails’ content.