oogle My Business is highly important as part of your company’s online image. The benefits include increased search visibility; better user experience for potential customers and increased traffic to your website. Optimising your Google My Business page helps Google understand what your business is all about, where you’re located and more. This allows Google to show your Google My Business listing in more searches.

In this article we explain exactly how to optimise your Google My Business page to obtain the best results.

Complete Your Business Information

Your profile should include: Company name; contact number; location; website address; description; business category; Google maps link; photos; work hours; Q&A and customer reviews. Make sure that the information here is up to date and corresponds to that on your website and social media profiles.

Choose A Specific Business Category

Using the correct category makes sure that your business shows up on the relevant search results. The more specific the category you choose, the lower the competition and thus higher chance of being shown at the top of a Google search.

Use A Local Contact Number

Having a local number ensures people that you are trustworthy and open to taking enquiries over the phone, as well as giving a quick path to getting in contact with you without having to navigate your website to find contact details.

Include Social Profile Links

Use this feature to further boost your credibility by highlighting your Instagram, Facebook, LinkedIn, Twitter and other profiles so that potential customers can find out more about your business.

Have A Well Written Business Description

Make sure you highlight your company’s USPs and why you are the better choice over your competitors. Try to use keywords that your website is aiming to rank for. Don’t try to be too salesy here – be honest about what your company provides.

Keep Amassing Positive Google Reviews

Google My Business reviews strengthen your business’s online reputation as well as being what most customers will look at before making a purchase or signing up for your service. As well as gaining positive reviews from happy customers, if you do get negative reviews make sure to reply in a polite and professional manner to show that you care about your customers’ issues.

Use High Resolution Photos (And Videos)

Photos really enhance the performance of your listing on Google My Business. It’s advised to include your company logo and cover photo – the same as you see on your website. Other photos of your office and team can also be useful. Videos can be added also for extra insight into what your business does.

Make Use Of The Posts Section

You should use this area to promote any offers, post news updates, promote any events or list your products/services.

Avida Brands can help you optimize your Google My Business listing as well as advise and work on all areas of digital marketing to ensure you get the maximum exposure and start gaining more online business.