PPC (Pay Per Click) advertising is one of the fundamental strategies in any digital marketing campaign. While SEO is a long-term strategy, PPC advertising can produce results immediately.

This form of advertising involves bidding on keywords (against competitors in your niche) that you are targeting. Conversions can be tracked meaning that you can see the return on your investment and alter your strategy and budget accordingly.

PPC - Pay Per Click Advertising

Setting Up & Running Google Adwords

Google Adwords is the main tool for PPC advertising with Google being by far the most widely used search engine. It is a complex interface which is changing regularly with new updates and features. We set up your entire campaign, create your adverts, monitor results regularly and adjust bids and other metrics according to the budget you set.

 

Search advertising relates to searches made through a search engine, and bidding for keywords so that your adverts appear. We ensure that your campaign will bid only on relevant keywords by conducting thorough keyword research as well as eliminating any that may be gaining you unwanted clicks.

Search Keyword Research

Search Keyword Research

 

Search advertising relates to searches made through a search engine, and bidding for keywords so that your adverts appear. We ensure that your campaign will bid only on relevant keywords by conducting thorough keyword research as well as eliminating any that may be gaining you unwanted clicks.

Remarketing / Retargeting

Remarketing (also known as retargeting) is a highly cost effective form of online advertising where your adverts are displayed to an audience of users who have already visited your website and are likely to be interested. We will create your adverts and adjust metrics such as frequency of exposure and timeframe of user visiting your website.

 

Display advertising is where text, banner and video adverts will appear over the Google display network (a collection of sites including Google’s own pages, YouTube and websites that feature adverts. This allows greater exposure than simply search adverts. We will create your adverts and monitor progress, adjusting accordingly.

Display Advertising

Display Advertising

 

Display advertising is where text, banner and video adverts will appear over the Google display network (a collection of sites including Google’s own pages, YouTube and websites that feature adverts. This allows greater exposure than simply search adverts. We will create your adverts and monitor progress, adjusting accordingly.