digital marketing strategy will usually include both organic and paid methods of gaining website traffic and product or service sales. Both have their individual strengths for a newly started brand as well as a business looking to take their online presence to the next level. Below we simplify the differences between the two, so you can get a clear understanding of how both can work in tandem for your strategy.

If you’d like further information on how SEO and PPC can work for your brand we’d love to hear from you. We offer a free 30 minute consultation so that we can discuss what you are looking to achieve from your digital marketing and how we can best help you get there.