SEO (Search Engine Optimization) is the technical term for optimizing a website to a high position on a seach engine’s (i.e. Google) ranking. Ideally you want your website pages ranking as high as possible so they are more likely to be accessed by users searching online. The top search results on page 1 of Google receive the vast majority of search traffic, while those on page 2 and below receive very little traffic.

There are many factors which influence search engine placement and it’s not an exact science – these include a website’s domain authority, high-quality backlinks from external websites and content among others.

London Digital Marketing Consultancy

On-Page SEO Analysis


Before proceeding with all other forms of SEO we start with on-page SEO. That is to say we review your website to check for any SEO issues and make improvements to ensure the website conforms to all the latest SEO requirements. This includes factors such as meta titles, image alt tags, internal and external links and many others.

 

Keyword research is vital to any SEO strategy. We will analyse which keywords should be targeted based on traffic to competitors’ websites, relevant search terms related to your industry and opportunities we can find to rank for high traffic and low competition search terms.

Keyword Research

Keyword Research

 

Keyword research is vital to any SEO strategy. We will analyse which keywords should be targeted based on traffic to competitors’ websites, relevant search terms related to your industry and opportunities we can find to rank for high traffic and low competition search terms.

Content Roadmap Creation


While it’s true that creating content is important for building any website’s authority as viewed by a search engine, quality content wins over quantity of content every day. We devise a content roadmap based on our keyword research to ensure every piece of content is created with increasing website traffic in mind.

We will write and publish content to your website as part of the content roadmap for your brand. Blog content can be as short or as long as necessary for each article, and be published as often as you wish. We will advise best practices in regards to these variables based on your goals.

Blog Writing

Blog Writing

We will write and publish content to your website as part of the content roadmap for your brand. Blog content can be as short or as long as necessary for each article, and be published as often as you wish. We will advise best practices in regards to these variables based on your goals.

White Hat Link Building


Search engines rank sites based on their authority on a particular subject. Links from external websites to your website show search engines that they trust your content hence they are directing their readers to you. It is crucial that such links are from relevant sites as Google will penalise spammy links. We ensure all links we obtain are of high quality.