Social media marketing includes both organic and paid advertising over platforms such as Facebook, Instagram and Twitter.

For any brand to remain relevant and in their customers’ minds, social media content that is put out via their social media channels must be engaging and providing value to the consumer rather than simply acting as a sales platform. Each social media channel has a different demographic and thus content must be created that is native to that channel to reach its maximum potential.

Paid social media advertising is a cost effective form of advertising, as the audience to which your adverts are displayed can be highly targeted based on a number of different demographic variables.

 

Social Media Marketing

Setting Up & Running Social Media Accounts

 

We research and then create engaging content to be published through your social media channels. Frequency of new content depends on the channel and the nature of the industry. We analyse which content performs best, measuring such metrics as shares and likes, and base future content on this.

 

We create social media adverts for remarketing (to users who have already visited your website and therefore likely to be high value leads) as well as display adverts to refined audiences based on demographics such as interests, location and age group. We continually adapt adverts and audiences based on results to achieve the optimal return on investment.

Creating & Running Facebook & Instagram Advertising

Creating & Running Facebook & Instagram Advertising

 

We create social media adverts for remarketing (to users who have already visited your website and therefore likely to be high value leads) as well as display adverts to refined audiences based on demographics such as interests, location and age group. We continually adapt adverts and audiences based on results to achieve the optimal return on investment.

Social Media Tools

 

The use of social media tools is hugely beneficial – these include platforms where all social media channels’ inbound and outbound messages are organised to show an overview of all your accounts as well as scheduling upcoming posts. We advise the best tools for your brand, set these up and run them.